The heart of dedication and creativity spreads from 1 to 100 to 1,000 people of “Thanulux” to solidify our strength and collaboration to overcome any challenges and obstacles. From the first day to now, it has been 5 decades of stability, excellent future, and beyond.
A strong business foundation is required for future development and growth. After the authorization of dealership for ARROW clothing products from U.S.A, the company assigned I.C.C. International Public Company Limited to be in charge of sales and marketing in Thailand, initiating Arrow Consult, Fitting Room, and the slogan “Arrow is a shirt; Shirt is Arrow.” Pichai Wassanasong was chosen to be the first brand ambassador, with the slogan“Arrow Identity of an Ideal Man.”
Due to the weakening of Thai Baht in 1997, the company faced the major capital loss especially from the exchange rate and decrease in sales volume for domestic and international market. But Boonyasit Chokwattana saw a glimpse of opportunity in this crisis, holding SAHA GROUP EXPORT & TRADE EXHIBITION for the first time to aim at the international market while maintaining a good relationship with foreign buyers by showing that the product from Thanulux meets the international standard. This resulted in an increase in export volume by 50% for the company, helping the company through the crisis
Thailand is becoming completely digital. Economy is driven by technology and creativity. Thus, the mission for the time being is to constantly develop as much innovation as we invest in employee’s creativity. The company begins to hold Thanulux Innovation Award, the winning prize of which will be sent to the competition in Sahapat Group (Chairman ward) and stands a chance of having trademark and patent registered by his/ her name.
The company entered into a joint venture with foreign firms for business expansion to leather goods, clothing, and upstream materials to the point of establishing the factory in Sahapat Industrial Park Sriracha and later in Lamphun and Kabin Burin, ending with the additional funding from BOI.
Since many businesses prepared themselves for the digital transformation, the marketing became instantly very competitive. The company developed new strategies and innovation together with the research with partnership with upstream industries in the company’s group to develop high-quality materials against the competitors, winning the competitive advantage in the market.
A strong business foundation is required for future development and growth. After the authorization of dealership for ARROW clothing products from U.S.A, the company assigned I.C.C. International Public Company Limited to be in charge of sales and marketing in Thailand, initiating Arrow Consult, Fitting Room, and the slogan “Arrow is a shirt; Shirt is Arrow.” Pichai Wassanasong was chosen to be the first brand ambassador, with the slogan“Arrow Identity of an Ideal Man.”
The company entered into a joint venture with foreign firms for business expansion to leather goods, clothing, and upstream materials to the point of establishing the factory in Sahapat Industrial Park Sriracha and later in Lamphun and Kabin Burin, ending with the additional funding from BOI.
33 Due to the weakening of Thai Baht in 1997, the company faced the major capital loss especially from the exchange rate and decrease in sales volume for domestic and international market. But Boonyasit Chokwattana saw a glimpse of opportunity in this crisis, holding SAHA GROUP EXPORT & TRADE EXHIBITION for the first time to aim at the international market while maintaining a good relationship with foreign buyers by showing that the product from Thanulux meets the international standard. This resulted in an increase in export volume by 50% for the company, helping the company through the crisis
Since many businesses prepared themselves for the digital transformation, the marketing became instantly very competitive. The company developed new strategies and innovation together with the research with partnership with upstream industries in the company’s group to develop high-quality materials against the competitors, winning the competitive advantage in the market.
Thailand is becoming completely digital. Economy is driven by technology and creativity. Thus, the mission for the time being is to constantly develop as much innovation as we invest in employee’s creativity. The company begins to hold Thanulux Innovation Award, the winning prize of which will be sent to the competition in Sahapat Group (Chairman ward) and stands a chance of having trademark and patent registered by his/ her name.